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🏡 5 Must-Haves When Choosing a Listing Agent in Bergen County

  • Writer: The Gill Group
    The Gill Group
  • Nov 1, 2022
  • 3 min read

Updated: Aug 10

Selling your home is a big decision — and choosing the right listing agent can make all the difference in how smoothly the process goes and how much you walk away with 💰.

The Gill Group’s listing team — Gina Santucci, Ally Donoghue, Alison M. White, and Laura Gill — standing confidently in front of a large window in Ridgewood, NJ, representing top Bergen County real estate experts.

If you're wondering:

  • How do I choose the best agent to sell my home?

  • What should I look for in a top-performing listing agent in Bergen County?


You’re not alone. As a leading real estate team in Northern NJ, we guide sellers through this every day. Here are five essential qualities to look for when choosing a listing agent who will help you succeed.


1️⃣ In-Depth Local Market Knowledge

Your agent should be an expert in your specific neighborhood — whether you're in Ridgewood, Allendale, Franklin Lakes, or elsewhere in Bergen County 📍.


They should understand:

  • Current buyer behavior and trends

  • Pricing patterns in your area

  • What buyers are looking for right now


A top listing agent in Bergen County will know how to position your home to attract the right audience.


2️⃣ Proven Pricing Strategy

Overpricing can keep your home sitting on the market. Underpricing can leave money behind. A skilled agent will provide a local comparative market analysis (CMA) and recommend a strategy to:

  • Maximize interest

  • Minimize days on market ⏳

  • Attract strong, qualified offers


📊 Want a quick home value estimate? Request your market analysis here.


3️⃣ High-Impact Marketing

Side-by-side living room transformation in a Bergen County home — before: red sofa, dark chair, animal print rug; after: brown sofas, lighter décor, updated fireplace, and a bright, inviting atmosphere staged by The Gill Group.

Today’s buyers start their search online. That means your home’s first impression really matters 💡. Look for an agent who invests in:

  • Professional photography & videography

  • Staging consultations

  • Social media campaigns

  • Email marketing to active buyers


At The Gill Group, we custom-tailor each marketing plan for maximum exposure and results.


4️⃣ Wide Buyer Reach

More visibility means more opportunity. Your agent should be able to promote your home to:

  • Local Bergen County buyers 🧭

  • Out-of-area and relocation clients

  • An existing database of qualified, ready-to-act buyers


An experienced listing agent has the network and tools to get your home in front of the right people — fast.


5️⃣ Skilled Negotiation

Offers can be emotional. Your agent should be calm, strategic, and focused on your goals 💼. With the right listing agent, you’ll:

  • Get the best possible price

  • Negotiate favorable terms

  • Avoid stress and delays


We’ve successfully negotiated hundreds of Bergen County home sales — and we know how to protect your bottom line.


❓ FAQs: Selling Your Home in Ridgewood & Bergen County

Q: What does a listing agent do for sellers?

A listing agent helps you price, market, and sell your home. They manage showings, negotiations, paperwork, and guide you from start to finish.


Q: How do I know if my agent understands the Ridgewood market?

Ask about their recent sales in Ridgewood, average days on market, and whether their listings sell above or below asking price.


Q: Why does marketing matter when selling a home?

Great marketing creates more buyer interest, attracts better offers, and helps your home sell faster — often for more than asking!

The Gill Group real estate team — fourteen women in black attire — posing together in a bright, elegant Ridgewood, NJ setting, showcasing unity, professionalism, and Bergen County market expertise.

🏠 Ready to Sell? Let’s Talk.


At The Gill Group, we’re proud to be one of the top real estate teams in Bergen County, with a track record of helping sellers achieve their goals — and enjoy the journey.


📞 Call us today at 201-888-2900


📍 Or schedule your free consultation with a top Bergen County NJ listing agent and see how much your home could be worth.


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